University-Based Smart Cities: from collective intelligence to smart crowd-conscience

  • Mohamed Makkaoui National School of Business and Management, Tangier
  • Fadwa Lachhab International University of Rabat
  • Mohamed Bakhouya International University of Rabat


Quality of life, economic, knowledge and human capitals ‘development are the main challenges of the new wave of smart cities. Hybrid strategies of cost leadership and innovation need to be aligned mostly by highly deliberate university creative services.  Physical, intellectual and social capitals are loosely coupled to better understanding of the urban fabric and norms of behavior. It requires the creation ofapplications enabling data collection and processing, web-based collaboration, and “real-time” mining of the collective intelligence of citizens. The Internet of Things (IoT) has been viewed as a promising technology with great potential for addressing many societal challenges, filling the gap in terms of citizen’s sensitivity measurement. At the physical level of its ecosystem, buildings are responsible for about 40% of energy consumption in cities and more than 40% of greenhouse gas emissions. With recent products available today, energy consumption in buildings could be cut by up to 70 percent, but it requires an integrated and collective adaptive framework to show how buildings are operated, maintained and controlled with the support of IoT-based innovation and solutions. The number of new IoT protocols and applications has grown exponentially in recent years. However, IoT for smart cities needs accessible open data and open systems, so that industries and universities can develop new services and applications. The main aim is to develop energy efficient frameworks to improve energy efficiency by using innovative integrated IoT techniques. These techniques could integrate technologies from context-aware computing, context-dependent user expectation and profile and occupants’ actions and behaviors. This paper tend to present in what extent a case of university-based smart city would invest in IoT as both strategy and process in order to enhance efficiency, innovative education and attractiveness for its current and future citizens.


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How to Cite
MAKKAOUI, Mohamed; LACHHAB, Fadwa; BAKHOUYA, Mohamed. University-Based Smart Cities: from collective intelligence to smart crowd-conscience. The Journal of Quality in Education, [S.l.], v. 7, n. 9, aug. 2017. ISSN 2028-1897. Available at: <>. Date accessed: 23 feb. 2018.